Karamea Food and Beverage Workshop

Wed, Mar 22 2023, 10am - 2:30pm
Karamea RSA
Event Cost
Whether you're just exploring the idea of preducing a food or beverage product or already have one.

Copied from DWC event listing, link below:


We want to hear your aspirations, understand your challenges, and explore the potential to develop a Karamea local food and beverage brand.

This workshop aims to get passionate entrepreneurs that are food and beverage growers, producers and manufacturers from Karamea and surrounds together and make a plan for how you can thrive – both individually and as a collective.

Workshop content


  • Who are you and what do you do?


  • Get clear on your long-term goals
    What is your current state and where do you want to go?
    Insights and inspiration - examples of local and international food collectives

Food & Beverage 101

  • What makes a product successful?
  • Bare minimum business planning
    Understand the competition
    What is a brand?
    Product development and scale-up
    Technical and regulatory challenges
    The NZ Innovation Ecosystem - what help is out there?

Wrap up and next steps


Tracey Sheehy, Optigy, has a broad range of experience across a range of food and beverage businesses. From investigating how new ideas might thrive, through to launching products into large export markets, Tracey has experience across a range of business and technical areas and can help tailor a plan to help you grow and scale. Based in Canterbury, Tracey has a track record of driving clarity of vision and delivering results.