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As most know, May 1st ushers in a new winter tourism season to our communities. A 3 year trial of dual-use (trampers and mountain bikers) begins on the Heaphy Track. It is estimated that 4000 bikers will travel the Heaphy between May and September, most starting in Golden Bay and arriving in Kohaihai.
Our local businesses have been gearing up through a series of planning and promotion meetings held in Karamea. As well, a special marketing proposal is being developed for our business community to help us capture the attention and patronage of mountain bikers as they arrive. Other promotional efforts are also underway, including internet marketing, a mountain biking newsletter, youtube video and a ‘bike friendly’ campaign.
This new influx of tourists promises to be an economic shot in the arm for Karamea and Little Wanganui. A positive attitude will ensure that mountain bikers spread the good word about our generous hospitality.
Find out more in our new Mountain Biking the Heaphy Track section.